Description
Breakout Rooms (Session 2):
• Track 1: AI in Business & Innovation
• Track 2: AI and Economic Growth
• Track 3: AI in Accounting & Finance
• Track 4: Emerging AI Applications
ABCD
The advancement of artificial intelligence (AI) in education demands student adaptation, making academic resilience a critical factor in facing new learning challenges. This study aims to analyze the academic resilience of high school students in Bandar Lampung within the context of AI-based learning through the lens of Bandura's Social Cognitive Theory, focusing on the roles of self-efficacy,...
The use of Artificial Intelligence (AI) to create sustainability for non-halal food and beverage (F&B) businesses has various strategic and operational advantages. These benefits promote environmental, economic, and social sustainability, enabling these businesses to remain competitive while aligning with global sustainable development goals. This article focuses on the findings of a study...
Artificial Intelligence, Human Resource Management, Recruitment, Job Displacement, Bias Reduction, Workforce Transformation
This paper investigates the long-run relationship between digital economy development and unemployment in Malaysia using quarterly data from Q1 2010 to Q1 2024. The digital economy, characterized by technological advancement and ICT integration, has raised concerns and opportunities regarding labor market dynamics. Grounded in Okun's Law, this study employs the Autoregressive Distributed Lag...
Artificial intelligence (AI), Algorithmic transparency, anthropomorphism, Purchase intention, Trust
This study explores the diachronic impact of digital technology on the transformation of learning design. It emphasizes the need for modern educational approaches that enhance student engagement and create interactive and enjoyable learning environments. The integration of digital technology is argued to facilitate the development of curricula that are more aligned with student needs, thereby...
This study is designed to examine the application of Artificial Intelligence (AI) technology in food production with particular deliberations on business competitiveness and cost efficiency of small and medium enterprises (SMEs) in the food and beverage sector (F&B). A qualitative research design, which utilizes Basic Qualitative Inquiry, was used where five key informants, made up of business...
ABSTRACT: This study aims to identify the level of stress and the influencing factors among the university students based on family income categories. A total of 177 students from various public universities (UA) in Malaysia were selected through random sampling. Data were collected using a structured questionnaire distributed via Google Forms. The responses were recorded through a five-point...
Oil-dependent economies, such as Malaysia, are significantly impacted by changes in global oil prices since oil revenues are crucial for maintaining fiscal stability and improving economic performance. Using the Vector Error Correction Model (VECM), this study examines the dynamic implications of fluctuations in oil prices on Malaysia's economic growth. A comprehensive analysis of the short-...
This study presents a long-term forecast of the global market value of Artificial Intelligence (AI) in marketing from 2029 to 2038, addressing the pressing need for robust projections amidst rapid technological advancement and adoption uncertainty. Drawing on secondary data from Statista (2020–2028, including both actual and forecasted values in billion USD), the research employs and compares...
Marine traffic in Malaysia, especially in the Malacca Straits, has been increasing steadily over recent years, leading to challenges such as port congestion, safety concerns, and environmental impacts. (GoComet, 2024). Despite the availability of marine traffic data, it has not been fully utilized to predict and address these issues. The lack of accurate predictions makes it difficult for...
The cosmetic industry has been expanding rapidly in both developed and developing countries. In Malaysia, the value of cosmetic trade is increasing due to the emerging of homegrown cosmetic brands and competitive market penetration of international brands. There are plenty of international brands as well local brands such as Simply Siti, Nita Cosmetics, SO.LEK cosmetics, and Silky Girl are...
SDGs have been integrated into corporate strategies and this trend is accompanied by action from the side of investors who increasingly look at sustainability as well as financial performance. The lack of clear disclosure rules in Malaysia makes it hard for investors to assess sustainability performance listed companies due to limited information. The main objective of this study is to examine...
In the ever-evolving landscape of education, the integration of digital learning environment and Artificial Intelligence (AI) tools has reformed traditional teaching methods. The introduction of AI-powered educational technology, Wooclap in higher education requires educators to be able to optimize their use to improve student engagement in the learning process during in-person classes. The...
ABSTRACT
Emerging economies face mounting pressure to achieve sustainable growth while advancing environmental goals —a dual challenge that has intensified amid the global shift toward a green economy. The ability to successfully navigate this transition depends not only on economic resources but also on institutional and strategic capacities. As such, national leadership quality,...
The rapid advancement of generative AI has introduced complex challenges to consumer protection, particularly in relation to advertising practices. AI-generated content portray idealised products visuals, non-existent models or digitally fabricated promotional media which can significantly influence consumers’ perception and decision-making. While these tools offer innovation, they raise legal...
