IBBC 2025 - International Borneo Business Conference 2025

Name: IBBC 2025 - International Borneo Business Conference 2025
Start: 2025-10-09T08:00:00+08:00
End: 2025-10-10T17:00:00+08:00
Location: The Klagan Regency Hotel, 1 Borneo, Kota Kinabalu, Sabah

Oct 9 – 10, 2025 FPEP

The Klagan Regency Hotel, 1 Borneo, Kota Kinabalu, Sabah

Asia/Kuala_Lumpur timezone

Call for Abstract - Due date: 31 August 2025

Contact

Consumer Acceptance of Artificial Intelligence (AI) Recommendation for Purchase Intention using Shopping Apps

Not scheduled

1h 15m

The Klagan Regency Hotel, 1 Borneo, Kota Kinabalu, Sabah

TB 00-01, One Borneo Hyper Mall Jalan UMS, 88450 Kota Kinabalu, Sabah

AI and Consumer Behavior Parallel Session 2: Research Paper Presentations

Sawanah Mumin (Faculty of Humanities, Management and Science, University Putra Malaysia)

Artificial intelligence (AI), Algorithmic transparency, anthropomorphism, Purchase intention, Trust

Sawanah Mumin (Faculty of Humanities, Management and Science, University Putra Malaysia)

Dr Ing Grace Phang (Faculty of Business, Economics and Accountancy)

Sawanah binti Mumin - Slide presentation - IBBC 2025 - 9 Oct 2025.pptx

Paper files:

IBBC 2025 - Full Paper - Sawanah Mumin and Ing Grace Phang.docx

IBBC 2025 - International Borneo Business Conference 2025

Contact

Consumer Acceptance of Artificial Intelligence (AI) Recommendation for Purchase Intention using Shopping Apps

The Klagan Regency Hotel, 1 Borneo, Kota Kinabalu, Sabah

Speaker

Description

Primary author

Co-author

Presentation materials

Peer reviewing

Paper