Harnessing AI Technology for Business Competitive Advantage
The International Borneo Business Conference (IBBC) is a premier academic and industry event jointly organized by Universiti Malaysia Sabah (UMS) and Universiti Malaysia Sarawak (UNIMAS). IBBC 2025 marks its 11th edition, serving as a critical platform for scholars, policymakers, and industry leaders to engage in intellectual discourse and explore the latest advancements in business, economics, and accountancy.
The conference will focus on the transformative impact of Artificial Intelligence (AI) on business competitiveness, examining key topics such as AI-driven marketing, economic productivity, financial auditing, and supply chain management. Participants will have the opportunity to present cutting-edge research, engage in networking opportunities, and gain insights from distinguished keynote speakers, including:
- Prof. Datuk Dr. Kasim Hj Mansur (Vice-Chancellor, Universiti Malaysia Sabah) – Keynote (Academic)
- Dato’ Seri Michael Tio Boon Yiaw (CEO & Founder, PKT Logistics Group Sdn Bhd) – Keynote (Industry)
- Assoc. Prof. Dr. Mohd Rahimie Abd Karim (Dean, Faculty of Business, Economics & Accountancy, UMS) – Opening Remarks
With multiple publication opportunities in Scopus and ERA-indexed journals, IBBC 2025 invites academics, practitioners, and researchers to submit their papers, contribute to meaningful discussions, and explore the intersection of AI, business, and economic growth.
Join us in advancing the conversation on AI and business innovation at IBBC 2025!
