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In Thailand’s rapidly evolving business landscape, artificial intelligence (AI) is significantly altering work dynamics, influencing employees' well-being and productivity. This study investigates the impact of AI trust on employee well-being (life satisfaction, career satisfaction) and productivity (task performance, creative performance), emphasizing the crucial mediating role of employee-AI collaboration within Thailand’s private sector. Utilizing person–environment (P–E) fit theory, this research explores how employee perceptions of and interactions with AI systems affect these outcomes. A quantitative cross-sectional survey was conducted with 200 employees in Thailand’s private sector, and data were analyzed using statistical methods, including regression and mediation analysis. The findings reveal that AI trust significantly enhances employee-AI collaboration. Moreover, employee-AI collaboration mediates the positive relationship between AI trust and life satisfaction, career satisfaction, and creative performance. However, the mediating effect of employee-AI collaboration on the relationship between AI trust and task performance was not statistically significant. These results underscore the importance of cultivating AI trust and fostering collaborative environments to support employee well-being and productivity in the context of AI integration in Thailand. The study offers practical implications for HR managers and policymakers seeking to optimize the adoption of AI technologies.
