Speaker
Description
Media ecological discourse represents the social ecosystem shaped mostly by editors and social ideology. Media ecological discourse analysis probes into the impact of media discourse on the social ecosystem; it also explores the impact of discourse on the life-sustaining relationships among humans and the environment of social consciousness. Current ecological discourse research mainly focuses on the natural ecology, with few people paying attention to social ecology. The latter is worth studying, in light of recent general movements in gender equality; nevertheless, this may still not be apparent in discourse, particularly in the news media. To offer a better understanding of this caveat, this presentation seeks to propose a critical systemic functional framework in the study of media ecological discourse analysis through the combination of the theory of Critical Discourse Analysis, the theoretical ideas of the transitivity from Systemic Function Linguistics, social semiotics and media ecosophy comprising of “objectivity, impartiality, fairness and respect for others”, which draws insights from international journalism ethics and standards. To this end, this presentation will use the issues of “Foxconn employment” as a case study to examine unecological ideologies. This presentation hopes offer a novel methodological approach in studying discourses that shape ecosophy.
