Speaker
Description
Cryptocurrency is a rapidly growing phenomenon in the global finance and banking sector. Cryptocurrency is a form of digital currency that can be used for purchases or investments, without a bank or financial institution needing to verify transactions. Due to the growing relevance and popularity of cryptocurrencies worldwide, examining the factors influencing Malaysian youth’s interest in investing in them is essential. Hence, this study aims to investigate the key factors influencing Malaysian youth’s intentions to use cryptocurrencies. A comprehensive conceptual framework based on the Unified Theory of Acceptance and Use of Technology is presented to achieve this. The results indicate four important factors influencing Malaysian youth's intentions to adopt cryptocurrencies: perceived trust in cryptocurrency, digital literacy, social influence, and perceived utility. The study contributes by providing a synthesized model that can be used for future empirical investigation. The most important limitation is that this study is based on a conceptual nature and has not been able to confirm the relationship between variables empirically. The research emphasizes its potential impact on the finance and banking sector, particularly for policymakers and industry professionals, in understanding the dynamics of youth adoption and enabling targeted interventions for financial innovation. Future studies are encouraged to explore cross-cultural dimensions and employ diverse research methodologies. This study is significant because it focuses on the context of Malaysian youth, contributing to the ongoing discussion on technology acceptance in emerging financial landscapes.
